Businesses often become known today through effective marketing. The marketing may be in the form of a regular news item.
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Businesses often become known today through effective marketing. The marketing may be in the form of a regular news item.
Request a Quote
Businesses often become known today through effective marketing. The marketing may be in the form of a regular news item.
Request a QuoteI leverage a broad spectrum of approaches to craft future-proof strategies that align current capabilities with emerging business needs for organizational success.
In a time of crucial shifts for businesses, my expertise in lean innovation shapes strategies for product portfolios that swiftly unlock growth and transform core business operations.
I collaborate with cross-functional teams, employing lean experiments and agile methodologies to evolve ideas from early-stage concepts to award-winning products.
As a 'Women in Leadership' awardee, I specialize in developing multi-disciplinary teams, mentoring startups, and coaching individuals through significant challenges.
A successful marketing plan relies heavily on the pulling-power of advertising copy. Writing result-oriented ad copy is difficult, as it must appeal to, entice, and convince consumers to take action. There is no magic formula to write perfect ad copy; it is based on a number of factors, including ad placement, demographic, even the consumer’s mood when they see your ad.
Count yourself fortunate if you get to work with or have Pam as a part of your network. I’ve had the pleasure of having Pam on my team in the Visa Garage and she is an incredible self-starter who dives into ambiguity with curiosity, tenacity, and extreme competence in new business creation. She is dedicated to her team and brings everyone together in true collaboration. Perhaps what stands out most is Pam's consistent willingness to go the extra mile without ever being asked to do so. She showed this multiple times across projects, including stepping into tasks outside her immediate area of responsibility. If the task needed to get done, Pam stepped up to make things happen.
I have been lucky to work with Pam at Visa building new businesses for the company. Pam is a brilliant strategist and team facilitator. I was consistently impressed with her creative and thoughtful approach to solving complex and challenging problems. She is able to look at situations from different angles and present multiple approaches to achieve results. She can strategically think through business needs at a 10,000 foot level, but also equally able to dig into the minute details when necessary. Pam is dedicated and persistent in delivering high quality work, ensuring the full team always put their best foot forward when presenting to C-Suite leaders. I can't say enough about how much I enjoyed working with Pam and know she will be an incredible asset to any team.
During the project I saw Pam grow into a confident leader within the team. She communicated her findings clearly and integrated solution-based thinking into all of her team presentations. She absorbed data from the field, and drew logical and well-founded conclusions. She was open to the views of other and sought out advice when needed. As a testament to her work, the current design for our medical digital app is receiving fantastic reviews from the user base. and is currently the No. 1 Epilepsy app on the US App store.
Pam was incredible to work with on Epsy - her commitment to (and advocacy for) building a product that would be loved by the patients was unwavering. She consistently worked across cohorts, going beyond her role to drive the design and iteration of key product features (HCP report, medication reminders, etc) and leading customer success (being the "go-to" person for our MVP users) throughout incubation - including working closely with engineering to ensure product outcomes. Her work output is always of the highest quality, and she is exceptional at trading off completeness with attention to detail. The insights she gathers have been a critical input into the broader product development process.
I have worked with Pam on consulting projects in both healthcare and social technology, most recently with Google. As the Project Lead on both projects, her outstanding roadmapping skills made initial project stages smooth and swift and her leadership probably catalysed the early output of the teams by ~200%. During projects she offers excellent council. When team members are stuck she draws on macro perspectives, absorbs information quickly, and helps clarify insights into salient points for the client.Pam has a natural hunger of knowledge and approaches changing the world with an infectiously graceful air and she will be a valuable asset to every team and every project.
Pam's experience spans across business strategy, innovation, customer experience, UX design, brand design and consumer behaviour research. Pam is a real asset to the Deloitte Digital business and was my go to for a range of projects having experience over so many fields made her a vital addition to the team.Pam is a highly dedicated and motivated individual who the team could always rely on to bring a wealth of knowledge and personal experience to the table.I would highly recommend Pam for all things digital and look forward to working with her for years to come.
Pam is the pinnacle of a rounded professional. Her analytical and creative mindset make her perfect for innovative problem solving and delivery. A truly inspirational professional that delivered for me time and time again.
Pam is a Social Media expert – developing and implementing social media strategies for organisations, products and services and events. Pam created a targeted social media campaign for the Australian Computer Society (ACS) annual event that utilised the primary Social Media channels, Gamification apps and video distribution channels to build the event audience. As a result ACS YITcon14 was fully sold, Social Media impression was approximately 500,000 with the event video being viewed over 200,000 times. We have worked with Pam over the last year and have found her to be professional, results driven and a pleasure to work with. I strongly recommend her as a Social Media expert.
The multi-award-winning venture was developed from idea to launch in under 8.5 months and became the No. 1 Epilepsy app in its 1st year by helping 120k users live a better life with epilepsy.
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A multinational biopharma company was looking at new approaches to connect with Healthcare professionals across the full patient journey.
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